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Several different elements go into designing a highly effective content marketing strategy. Considering this, it’s crucial for marketers to clearly establish their goals and channel their energies to overcome challenges. Content Marketing Institute’s 2014 Content Marketing B2C: Benchmarks, Budgets, and Trends – North America surveyed a total of 4,397 businesses around the globe between July and August 2013 on their use of content marketing, the types of strategies they employ, the budgets they allot, and the type of challenges they face.…

Once you’ve figured out what type of content drives your audience to take action, you need to start measuring the success of your content marketing strategies. However, that’s easier said than done, because there is no single metric to satisfactorily and accurately measure the impact of content, and a mix of several strategies must be employed to tell whether you’re on the right track.

Measuring Your Content’s Effectiveness & Impact: Relevant Criteria

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2014 is finally the year when content marketing stops being an option.

By all indications, it is now a mainstream discipline in all marketing departments. Pop-up ads are so yesterday – interactive websites are now in. Responsive web design is all over the place, striving to capture audiences’ ever-shorter attention span and to turn them into loyal followers of a brand. As small and big B2B businesses alike confirm, this is the toughest goal yet to achieve.…