Courtesy of: Quick Sprout
…
19May2014
The Newly Crowned King of the Web: Inbound Marketing
Posted By:
David Faltz
Category: Inbound Marketing
The internet has empowered customers, prompting marketers to speak no more at them, but to them.
Customers are not looking at TV spots or billboards to find out about new products anymore – they now have several alternative methods for identifying, researching, comparing, and buying products and services. They’ve gotten to know brands intimately and can make their decision of whether to purchase a certain product or not based on not only the benefits of that product, but also the company’s values and principles, and how these align with what they stand for.…
16May2014
Content Marketing for Small Businesses: Are You Reaping the Benefits or Sabotaging Yourself? (Part 3)
Posted By:
David Faltz
Category: Content Marketing
Several different elements go into designing a highly effective content marketing strategy. Considering this, it’s crucial for marketers to clearly establish their goals and channel their energies to overcome challenges. Content Marketing Institute’s 2014 Content Marketing B2C: Benchmarks, Budgets, and Trends – North America surveyed a total of 4,397 businesses around the globe between July and August 2013 on their use of content marketing, the types of strategies they employ, the budgets they allot, and the type of challenges they face.…
13May2014
Content Marketing for Small Businesses: Are You Reaping the Benefits or Sabotaging Yourself? (Part 2)
Posted By:
David Faltz
Category: Content Marketing
Once you’ve figured out what type of content drives your audience to take action, you need to start measuring the success of your content marketing strategies. However, that’s easier said than done, because there is no single metric to satisfactorily and accurately measure the impact of content, and a mix of several strategies must be employed to tell whether you’re on the right track.
Measuring Your Content’s Effectiveness & Impact: Relevant Criteria
1.…