“Social Media Optimization, the New Marketing Force on the Block”
Dubbed by some the new “SEO,” social media optimization (SMO) is a process that allows you to leverage the immense potential of social networks to market your brand. It gives your brand a human feel, so that it connects at a personal level with target customers. Because marketing today has turned from a hunting game into a waiting game, you must ensure your content is visible by as many people as possible.