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What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

What Every Attorney Needs to Know about Citation Building for SEO

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building. This article will help you cut through the distortions, so you can focus on the most effective methods.…

Your Guide to Better Local SEO Results

Posted By: Zelick Gimelstein
Category: Local SEO

Your Guide to the Changing Landscape of Local SEO

You know that mobile has changed the game where search ranking is concerned. That more and more people use their phones and other devices to find nearby businesses. That being able to show up in local results matters – a lot.

What you might not realize is that just about every business knows that now. A few years ago, an “optimized” local SEO strategy largely meant tackling a few basic tasks, like creating local landing pages and ensuring your business was represented on as many directory services as possible.

Today, that’s the baseline. Everyone is doing it. Which means you need to do more if you really want to stand out.…

The Right Font Matters – How to Pick It

Posted By: David Faltz
Category: Fonts | Design | Marketing | Web Design

The Right Font Matters – How to Pick It

If you think the fonts you select for your business won’t impact your bottom line, think again.

Font is one of the most important design elements of your webpage, business cards, and other media you use to communicate to clients and prospects. It may seem like a waste of time, but making the effort to research the fonts for your website can make a big difference in the number of conversions you get – or don’t. Why? Because research has shown that people actually react to different types of fonts on an emotional level.

Pick the right one, and you’re more likely to make a connection, gain trust, and ultimately earn visitors’ business.…

Why Businesses with WordPress Sites Should Consider WP Engine (A Totally Biased Review)

Posted By: Zelick Gimelstein

Why Businesses with WordPress Sites Should Consider WP Engine (A Totally Biased Review)

If you have a business, you need a website – that’s just the way it is these days.

Most business owners who are serious about their online presence will hire a company experienced in creative and functional website design & development. But, it’s so important to understand that a really awesome website goes beyond how it looks and functions on the front-end.

The back-end of your website – the place where you, the business-owner can add, edit, and manipulate content – requires just as much attention. These days, the ability to make changes to your content, images, products, and more should not require you to know how to code.…

The Starter Guide to Technical SEO

Posted By: Zelick Gimelstein

The Starter Guide to Technical SEO

A lot of business and website owners balk at the words “technical SEO.” To many people, “technical” suggests a concept that is inherently difficult to understand, while SEO in general can seem confusing if you don’t have a background in web design or marketing.

The term itself is intimidating, but the meaning is straightforward. Technical SEO is basically the behind-the-scenes stuff that helps search engines—primarily Google—find and index your site. In other words, it’s all the SEO you do for your site, minus the actual content.

Optimizing a site’s content with relevant keywords and user-friendly experience is called “On Site SEO.” There’s “Off Site SEO” as well, which refers to how much other websites link to your site.…

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