When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?
In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.
There’s a name for this type of interaction: content marketing.
You may have already heard this term. You may even know the basics of content marketing. If so, feel free to skip ahead if you’re eager to get to the best practices.
Before we get to those though, we want to make sure everyone has a clear understanding of what content marketing is, how it works, and why every single business should absolutely be using it.…