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The Comprehensive Guide to How Content Marketing Can Grow Your Business

Posted By: David Faltz

The Comprehensive Guide to How Content Marketing Can Grow Your Business

When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?

In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.

There’s a name for this type of interaction: content marketing.

You may have already heard this term. You may even know the basics of content marketing. If so, feel free to skip ahead if you’re eager to get to the best practices.

Before we get to those though, we want to make sure everyone has a clear understanding of what content marketing is, how it works, and why every single business should absolutely be using it.…

The Local Search Ranking Factors That Really Matter in 2017

Posted By: Zelick Gimelstein

The Local Search Ranking Factors That Really Matter in 2017

If you have a business with a physical address – or want an audience in a specific geographic area – you may already know how important it is to ensure locals can find you in their search results.

When someone is seeking out a lawyer, therapist, lawn company, restaurant, and so on, chances are good they’re not going to want a business two states over – or even two cities over. They want to search locally. In fact, Google and other search engines automatically preference nearby businesses even when people don’t use a local modifier, such as a city name or the terms “near me.”

Bottom line: you need to show up near the top of the results when someone in your area searches for your type of business or you’ll lose out on sales.…

What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

What Every Attorney Needs to Know about Citation Building for SEO

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building. This article will help you cut through the distortions, so you can focus on the most effective methods.…

Your Guide to Better Local SEO Results

Posted By: Zelick Gimelstein
Category: Local SEO

Your Guide to the Changing Landscape of Local SEO

You know that mobile has changed the game where search ranking is concerned. That more and more people use their phones and other devices to find nearby businesses. That being able to show up in local results matters – a lot.

What you might not realize is that just about every business knows that now. A few years ago, an “optimized” local SEO strategy largely meant tackling a few basic tasks, like creating local landing pages and ensuring your business was represented on as many directory services as possible.

Today, that’s the baseline. Everyone is doing it. Which means you need to do more if you really want to stand out.…

The Right Font Matters – How to Pick It

Posted By: David Faltz
Category: Fonts | Design | Marketing | Web Design

The Right Font Matters – How to Pick It

If you think the fonts you select for your business won’t impact your bottom line, think again.

Font is one of the most important design elements of your webpage, business cards, and other media you use to communicate to clients and prospects. It may seem like a waste of time, but making the effort to research the fonts for your website can make a big difference in the number of conversions you get – or don’t. Why? Because research has shown that people actually react to different types of fonts on an emotional level.

Pick the right one, and you’re more likely to make a connection, gain trust, and ultimately earn visitors’ business.…

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