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Over the past 15-plus years, it’s been pretty incredible to watch Google grow, transform, and ultimately set the standard for an entire industry. What’s most impressive about the company is the fact that it never sits still, settles for second-best, or lets somebody else make the next discovery. Google is there every step of the way, dictating the direction of search engine marketing, web research, and now, things like wearable technology, software, and even television.…
Whether your company has had a website since the dawn of the internet age or is just starting out, it’s important to focus on optimizing your web pages for best results. A highly optimized page not only looks better, but is seen by more people and will eventually convert more customers. However, attempting to optimize without a game plan can lead you down some expensive paths with little reward. Instead of haphazardly approaching SEO for your site’s pages, take the time to learn about best practices, top mistakes, and how the most successful webmasters run their sites.…
