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You may not have realized it, but there’s a good chance you’ve clicked on a fair share of pay-per-click (PPC) advertisements before. PPC systems like Google AdWords and Bing Ads scatter these types of ads across the web to lure searchers into clicking them in their quest to find information.
PPC advertising can be an incredibly effective and cost-efficient way to market your business. Not only does Google push their Pay-Per-Click ads to the very top of their search results, but algorithm changes and SERP display changes are often geared towards those ads gaining even more exposure.
However, in order for PPC advertising to be successful, you’ll need both a smart strategy and exceptional management. Otherwise, you could end up spending lots of money with minimal results.
If you are considering using pay-per-click marketing to gain exposure for your business, we encourage you to get in touch with the Pay-Per-Click team at White Rabbit Marketing. Our talented PPC marketers offer a comprehensive array of PPC services to ensure your campaign gets results. Our Pay-Per-Click management program is tailored to your unique business needs and goals, and includes thorough research and analysis, ongoing optimization, and hands-on management. Get in touch with our team today to learn more about how our Pay-Per-Click management program can help you reach millions.
Pay-per-click ads are a method of online marketing where businesses buy listings from search engines like Google and Bing. These listings show up on search engine result pages alongside organic listings whenever a user searches a keyword related to your business. When a user clicks on your Pay-Per-Click listing, they are sent to your website, and you are charged a small fee.
Ideally, the fee you are charged should be insignificant, since the click will be worth many times over what you are charged if you have a smart PPC strategy in place. In fact, a return of 300 percent or more is not uncommon with effective Pay-Per-Click campaigns.
The task of building an effective Pay-Per-Click campaign is by no means simple, and involves ongoing keyword performance research and analysis, continued conversion tracking, and constant monitoring. Craft quality, original, and relevant ads that engage users, and your PPC campaign will generate huge amounts of traffic that translates to a huge boost in profits. Fail to manage your Pay-Per-Click campaign properly, however, and you could end up wasting precious online advertising dollars on little return.
If you want to make the most of your pay-per-click campaign, it’s highly advisable to bring a professional PPC consultant. The Pay-Per-Click experts at White Rabbit offer full-service PPC campaign development and management designed to help you build the most effective campaign possible. Our dedicated team combines creativity and innovation with data analysis and proven Pay-Per-Click techniques to help you build the most powerful campaign possible. We’ve helped businesses of all shapes and sizes around the country develop pay-per-click advertising campaigns that resulted in massive exposure and rapid growth—we can help yours, too.
If you are wondering whether Pay-Per-Click advertising is suitable for your company, consider the benefits of this type of advertising.
With PPC advertising, you are only charged if an interested user clicks your ad, so you are able to monitor precisely where your money is going. With pay-per-click campaigns, you determine your budget and put a limit on how much you spend each day. With the right keywords, you can still see huge results on a small budget.
Unlike organic listings, Pay-Per-Click ads show up within hours. If you craft a quality and relevant ad, you can expect top placement right away and immediate results.
PPC ads can get you exposure on a national or local level—the choice is yours! A strategically crafted ad can target users based on location or other factors, ensuring you are attracting quality customers to your website.
With Pay-Per-Click, you can track keywords, conversion rates, and traffic to determine what is and isn’t working. Using this information, you can make changes to ensure your ads are performing at optimal levels. And unlike many other types of advertising where changes can take months to implement, you can make adjustments to your PPC ads that will go into effect immediately.
When you partner with the PPC team at White Rabbit Marketing, you’ll get a team of professionals dedicated to developing, optimizing, and managing your campaign. Our Pay-Per-Click management program includes:
Comprehensive and ongoing keyword research and selection
Custom-designed website landing pages
Effective ad copy composition
Strategic ad timing
Ongoing account management
Online CRM for detailed tracking and management of calls
Call tracking numbers with analytics
We treat every client like an individual, and work with you to learn about your needs and what you’re trying to accomplish.
If you’d like to learn more about the White Rabbit difference, give us a call at
and let’s get the conversation started about what you’re looking for and what we can do for you.