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All posts by David Faltz

About David Faltz

David Faltz is the founder of the digital marketing agency White Rabbit Marketing. He helps small to medium size businesses (SMBs) build their presence and enhance their brands on the Internet, using advanced Search Engine and Branding Optimization techniques (SEBO) and cutting edge web designs. He is a graduate from the University of Florida with a degree in public relations and business, and utilizes those skills daily not only in his work, but his published work.

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Here are my most recent posts

Want 2017 SEO Success Factors at a Glance? Check Out This “Periodic Table”

Posted By: David Faltz

Want 2017 SEO Success Factors at a Glance - Check Out This “Periodic Table”

Do you need a tool to help you understand search engine optimization?

SEO is essential to making your business successful online (and, in many cases, in the real world as well). But it can be both frustrating and daunting for someone new to the subject.

Fortunately, Search Engine Land has developed a helpful tool to explain how to optimize your site for search and get the results you want. They’re calling it the 2017 Periodic Table of SEO Success Factors, and it provides a visual outline for all of the important “elements” involved in search engine optimization.

First, let’s define what search engine optimization means.…

The Comprehensive Guide to How Content Marketing Can Grow Your Business

Posted By: David Faltz

The Comprehensive Guide to How Content Marketing Can Grow Your Business

When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?

In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.

There’s a name for this type of interaction: content marketing.

You may have already heard this term. You may even know the basics of content marketing. If so, feel free to skip ahead if you’re eager to get to the best practices.

Before we get to those though, we want to make sure everyone has a clear understanding of what content marketing is, how it works, and why every single business should absolutely be using it.…

What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

What Every Attorney Needs to Know about Citation Building for SEO

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building. This article will help you cut through the distortions, so you can focus on the most effective methods.…

The Right Font Matters – How to Pick It

Posted By: David Faltz
Category: Fonts | Design | Marketing | Web Design

The Right Font Matters – How to Pick It

If you think the fonts you select for your business won’t impact your bottom line, think again.

Font is one of the most important design elements of your webpage, business cards, and other media you use to communicate to clients and prospects. It may seem like a waste of time, but making the effort to research the fonts for your website can make a big difference in the number of conversions you get – or don’t. Why? Because research has shown that people actually react to different types of fonts on an emotional level.

Pick the right one, and you’re more likely to make a connection, gain trust, and ultimately earn visitors’ business.…

The Future of SEO: User Experience

Posted By: David Faltz

The Future of SEO: User Experience (UX(

When it comes to search engine optimization, the only thing that remains constant is change.

Google and other search engines are constantly updating their algorithms and working to improve their performance, resulting in dramatic upheavals in SEO. While Google algorithms have been evolving – and will continue to evolve indefinitely – the search engine has made it plain that the goal of this constant change is to create the best possible user experience.

So if you want your business’s SEO strategy to keep up with the constantly metamorphosing Google algorithms, that’s where you need to put your focus, too. By making user experience your ultimate goal – rather than working to meet some recommended keyword density or link building quota – your SEO strategy is more likely to keep your page ranking higher not just today, but over the long haul.…