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All posts by David Faltz

About David Faltz

David Faltz is the founder of the digital marketing agency White Rabbit Marketing. He helps small to medium size businesses (SMBs) build their presence and enhance their brands on the Internet, using advanced Search Engine and Branding Optimization techniques (SEBO) and cutting edge web designs. He is a graduate from the University of Florida with a degree in public relations and business, and utilizes those skills daily not only in his work, but his published work.

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Here are my most recent posts

What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

What Every Attorney Needs to Know about Citation Building for SEO

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building. This article will help you cut through the distortions, so you can focus on the most effective methods.…

The Right Font Matters – How to Pick It

Posted By: David Faltz
Category: Fonts | Design | Marketing | Web Design

The Right Font Matters – How to Pick It

If you think the fonts you select for your business won’t impact your bottom line, think again.

Font is one of the most important design elements of your webpage, business cards, and other media you use to communicate to clients and prospects. It may seem like a waste of time, but making the effort to research the fonts for your website can make a big difference in the number of conversions you get – or don’t. Why? Because research has shown that people actually react to different types of fonts on an emotional level.

Pick the right one, and you’re more likely to make a connection, gain trust, and ultimately earn visitors’ business.…

The Future of SEO: User Experience

Posted By: David Faltz

The Future of SEO: User Experience (UX(

When it comes to search engine optimization, the only thing that remains constant is change.

Google and other search engines are constantly updating their algorithms and working to improve their performance, resulting in dramatic upheavals in SEO. While Google algorithms have been evolving – and will continue to evolve indefinitely – the search engine has made it plain that the goal of this constant change is to create the best possible user experience.

So if you want your business’s SEO strategy to keep up with the constantly metamorphosing Google algorithms, that’s where you need to put your focus, too. By making user experience your ultimate goal – rather than working to meet some recommended keyword density or link building quota – your SEO strategy is more likely to keep your page ranking higher not just today, but over the long haul.…

Everything You Need to Know about Mobilegeddon

Posted By: David Faltz

Everything You Need to Know about Mobilegeddon

Mobilegeddon – it’s a word that was thrown around for weeks before Google’s April mobile algorithm change rolled out.

The search engine giant warned that its impact would be greater than Penguin or Panda. SEO communities buzzed about its potential effect on nearly half of Fortune 500 companies and 29 percent of the top 500 retail sites, which were not yet mobile friendly according to marketing firm Merkle/RKG.

However, now that we’re on the other side of the change, the effect on rankings appears to be minimal:

“It appears something did change around April 22nd, but the impact isn’t what any of us probably expected… No major sites are reporting hits yet.”
– Dr.…

10 Tips To Plan Your Marketing Strategy For The Year Ahead!

Posted By: David Faltz

10 Tips to Plan Your Marketing Strategy for the Year Ahead

There are plenty of exciting innovations coming to make marketing content easier.

This year offers many opportunities to streamline creative processes and deliver excellent results. Many ideas, such as the now seemingly ubiquitous “Internet of Things,” became prominent in 2014, and manufacturers and developers continue to work hard to create networked devices that serve specialized skills or enhance creative power for an emerging class of prosumers.

As product makers think about shifting consumer tastes and needs, marketing professionals must be aware of how technologies offer more and higher quality access to an audience.

Here are 10 tips to stay on top of these new developments in 2015: