We live in a fractured world. Even though more and more people are using the web to interact with brands, they’re not all doing so in the same way. Increasingly, people are picking and choosing the kinds of media that they consume, and businesses can’t just use one medium to blast their message to the most people possible and hope for success like they did a generation or two ago.
Some customers may still respond to old fashioned mailers, but you have to be online if you want people to know you exist, and you need to have a multi-pronged attack to really make sure your message gets out to the right people. That means having a lot of disparate work done:
This way, you can make sure that you are reaching out to potential customers in the way that they want to be reached, and thus make them far more receptive to your message. All while positioning your brand as an expert resource that people can trust when they need the products or services that you provide.
There are tools and professionals out there who individually specialize in each of these areas, but hiring a bunch of different people to do the same task – market your company online – tends to cause brand confusion and make potential customers unsure of who you are or what you stand for. When people can’t determine these things, then tend to tune out and look elsewhere to solve their problems.
This is every business’s worst nightmare. After all, your products and services may be valuable, but it is ultimately your customers that will give your brand value because they are the ones who have to purchase goods and services from you.
And why do they do that? Because you’ve helped them to develop positive perceptions about your offerings, and made your products and services marketable and your brand memorable by putting out a clear, consistent message that speaks to customers in language they understand.
White Rabbit Marketing can help you to do this by unifying all of those disparate tools that you need to utilize under the umbrella of one company and one voice. Companies that work with us will have access
Web Design and Development. Your website should be your hub for all of your online endeavors and the place where people can go to see the definitive you. That means that you need to make sure that it clearly articulates your values, mission, and the benefits that you offer in a voice that is consistent in tone and messaging. Additionally, the site itself has to be intuitive and attractive because people will form an impression about your brand from the quality of the site itself. In short, your website is the central tool in creating an image that you want to project to the world.Read more
When customers see your brand, what do they think? If you want to succeed, you need to develop a clear brand identity that resonates with your core audience and turns them into loyal advocates of your company, but first you have to know what your brand says to people and how they are getting that message. How do you measure the value of your brand? How can you continue to cultivate your brand identity? White Rabbit can help.Read more
Run a business where you need to attract people within a certain geographic area? Your search engine results still matter, but you should be utilizing keywords that let people know that you’re close to them. Why? Because the vast majority of people these days go online first when looking for local businesses, and if they can’t find you, it’s like you don’t even exist. The flip side is, when you optimize your business for a local audience, you’re far more likely to reach the people who really matter to your bottom line.Read more
As a lawyer, your first focus always has to be on your clients. How can you best serve them? What can you do to ensure they receive the most positive outcome in their case? At White Rabbit Marketing, our goal is to make your site communicates that experience to them by crafting simple, user friendly navigation, utilizing visuals that convey both professionalism and warmth, and creating written copy that clarifies your message and abilities. We’ve successfully built websites for a wide range of attorneys and law firms, and we know exactly what it takes to make a site that looks and works wonderfully while generating high conversion rates.Read more
You may not have realized it, but there’s a good chance you’ve clicked on a fair share of pay-per-click (PPC) advertisements before. PPC systems like Google AdWords and Bing Ads scatter these types of ads across the web to lure searchers into clicking them in their quest to find information.Read more
If you don’t have a blog, you’re already losing on multiple fronts. Valuable content that you can provide in user-focused blog posts is one of the best ways to build a base of followers who will come to trust your expertise and remain loyal to your brand. But it’s valuable beyond this, too. Google’s newest algorithms give preference to sites that are constantly updating with new, valuable information rather than remaining static, pushing them higher up the search ranks. Writing regular blogs is one of the easiest ways to continually update. Besides blogs, you can create optimized e-newsletters, press releases, eBooks, and more.Read more
Written content is nice, but studies have increasingly shown that people surfing the web have short attention spans and may not be willing to sit and read an entire blog post. What’s the solution? Bring in other types of media. We can help you create custom promotional videos, whiteboard animations, typography videos, and more. Not only have these types of content been shown to get people to stay on sites for longer, they are a sign to people that your business is legitimate and professional.Read more
To survive and thrive in today’s world, being online is a must. Unfortunately, when you put your company’s name out there, you give other people the opportunity to say whatever they want. With online reputation management, we keep you informed about what’s out there and help you reinforce the positive and minimize the negative.Read more
We Get Your Company Positive Reviews – You Watch as Business Booms!
Business owners have always known that the best way to get more clients and customers is through positive word-of-mouth. Whether people are shopping for a pair of jeans, searching for a home service professional or looking to hire an attorney, they want to feel confident in your company and they want to know what people are SAYING ABOUT YOU.
If you’d like to learn more about the White Rabbit difference, give us a call at
and let’s get the conversation started about what you’re looking for and what we can do for you.