White Rabbit Helps You Reach People Where They Are
We live in a fractured world. Even though more and more people are using the web to interact with brands, they’re not all doing so in the same way. Increasingly, people are picking and choosing the kinds of media that they consume, and businesses can’t just use one medium to blast their message to the most people possible and hope for success like they did a generation or two ago.
Some customers may still respond to old fashioned mailers, but you have to be online if you want people to know you exist, and you need to have a multi-pronged attack to really make sure your message gets out to the right people. That means having a lot of disparate work done: