Local SEO – Making Sure Your Neighbors Know You Exist

Businesses use SEO, or search engine optimization, to make it more likely that they will show up high in the rankings if someone searches for the products or services that they provide. But regular SEO doesn’t care if the people looking for you are right down the street or on the other side of the country.

How can you make sure that you’re attracting people who are actually close enough to come you’re your store or utilize your services? Local SEO. Unlike traditional SEO, local SEO focuses on driving up local traffic, optimizing websites to gain higher search rankings from people specifically within your local area.

At White Rabbit Marketing, our SEO experts are masters of local SEO strategies, having performed extensive research and trial and error on the subject. We are in touch with the latest techniques and developments, and know how to implement them successfully. Our specialists can apply the latest local SEO strategies to transform your business to an industry authority in your local area and beyond.

The Importance of Local SEO

Why is this so important? If you own a restaurant, retail store, or any other kind of business with a brick-and-mortar location, popping up in the searches of internet users on the other side of the country isn’t going to win you many new customers. But appearing at the top of a search performed by people living within a couple miles of you? That’s probably going to get you a lot more new business.

You also have to consider the modern consumer. Today’s internet users are increasingly conducting searches to find information about their local area. Much of this is due to the rise of smartphone technology, as 40 percent of mobile searches are concerned with local information. Nearly 30% of mobile users are interested in scanning a mobile tag for coupons, and almost 50% will research a product using their phones before buying.

Say a smartphone user is walking around Miami and searches for “best sports bar.” They’re probably not interested in finding a bunch of search results regarding the best sports bars in Walla Walla, Washington. Most likely, they are looking for the best sports bar in their area.

To accommodate this trend, search engines like Google and Yahoo have reformatted their algorithms, making it so their searches produce local results based on the user’s current location.

So how can your business use this to its advantage? That’s where we come in. The local SEO specialists at White Rabbit know how to design a website that puts you at the top of the search engine rankings for your area, which can win you tons of new local customers interested in your product or service. From including your city and state names in meta descriptions to crafting local SEO-friendly content, our experts know what strategies to use to succeed in the battle for local consumers. We’ll tailor a comprehensive plan that is unique to your business and area that will put you at the forefront of local competition.