Local SEO – Making Sure Your Neighbors Know You Exist

Businesses use SEO, or search engine optimization, to make it more likely that they will show up high in the rankings if someone searches for the products or services that they provide. But regular SEO doesn’t care if the people looking for you are right down the street or on the other side of the country.

How can you make sure that you’re attracting people who are actually close enough to come you’re your store or utilize your services? Local SEO. Unlike traditional SEO, local SEO focuses on driving up local traffic, optimizing websites to gain higher search rankings from people specifically within your local area.

At White Rabbit Marketing, our SEO experts are masters of local SEO strategies, having performed extensive research and trial and error on the subject. We are in touch with the latest techniques and developments, and know how to implement them successfully. Our specialists can apply the latest local SEO strategies to transform your business to an industry authority in your local area and beyond.

The Importance of Local SEO

Why is this so important? If you own a restaurant, retail store, or any other kind of business with a brick-and-mortar location, popping up in the searches of internet users on the other side of the country isn’t going to win you many new customers. But appearing at the top of a search performed by people living within a couple miles of you? That’s probably going to get you a lot more new business.

You also have to consider the modern consumer. Today’s internet users are increasingly conducting searches to find information about their local area. Much of this is due to the rise of smartphone technology, as 40 percent of mobile searches are concerned with local information. Nearly 30% of mobile users are interested in scanning a mobile tag for coupons, and almost 50% will research a product using their phones before buying.

Say a smartphone user is walking around Miami and searches for “best sports bar.” They’re probably not interested in finding a bunch of search results regarding the best sports bars in Walla Walla, Washington. Most likely, they are looking for the best sports bar in their area.

To accommodate this trend, search engines like Google and Yahoo have reformatted their algorithms, making it so their searches produce local results based on the user’s current location.

So how can your business use this to its advantage? That’s where we come in. The local SEO specialists at White Rabbit know how to design a website that puts you at the top of the search engine rankings for your area, which can win you tons of new local customers interested in your product or service. From including your city and state names in meta descriptions to crafting local SEO-friendly content, our experts know what strategies to use to succeed in the battle for local consumers. We’ll tailor a comprehensive plan that is unique to your business and area that will put you at the forefront of local competition.

Does My Business Need a Local SEO Strategy?

If your business gets even a portion of its customers locally, you need to develop a local strategy. Why? Because you want your marketing efforts to get the best results.

Basically, if you have a brick-and-mortar location where you want customers to visit, you need to work with local SEO. From juice bars to lawyers to local ad agencies, the vast majority of businesses can benefit greatly from a sound local SEO strategy.

Your business should qualify and profit hugely from a local listing if you meet the following criteria:

How Is Local SEO Different FromRegular SEO?

A lot of business owners will ask us how local SEO is different from regular, or national SEO. The truth is, many of the same elements still come into play, but you need to mix in some local-centric techniques. This includes including your name, address, and phone number on every page, optimizing your site for local keywords, and making sure your site is mobile-user friendly. It also involves claiming your listing on Google Places and accumulating positive reviews from happy customers.

There’s a lot to do, and it may seem a little daunting—especially when you consider that local SEO rules are constantly changing and new, important techniques are constantly being developed. Even when you do build an SEO-friendly site, there’s constant work to be done, from updating content to managing reviews.

When you partner with White Rabbit, our local SEO specialists will handle all of this, ensuring not a single rule is broken or trick is missed. We’ll work relentlessly to bring your business to the top of local searches, winning it a place as a respected leader in the industry.

Matt Bower

Mar 21, 2018

by Matt Bower on

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White Rabbit Marketing has accomplished far more for my web presence and branding than I expected. White Rabbit designed and published a new website for my law firm, and has masterminded my entire internet marketing effort this year. I have worked with many other marketing companies, and David Faltz and White Rabbit have really surpassed the service and results I have had elsewhere. Their marketing efforts are sustained and impressive. David has been working hard since the first day, and did not disappear into the background after the first few months. His work has paid off for my business. This company deserves your trust.

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I am criminal defense lawyer in Chicago. I have been lucky enough to work with David Faltz of White Rabbit for about 7 years. David is without doubt the best in the business. I get calls everyday from SEO companies trying to get me to switch to their company. I always tell them they are wasting their time because I have my web guy. I guess the reason I get the sales calls is because David has me ranking so highly in a competitive market. Aside from David's excellent web design and SEO work, he is also the most responsive person I know. I could email David any day or time and within a matter of minutes, he is responding. I would highly recommend David to anyone in need of a top notch site and high rankings.

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I have been the managing partner at my current and previous firms for the past 17 years. During most of that time, I directed marketing efforts which included websites and SEO. Until I started working with David Faltz (Founder of White Rabbit) about 5 years ago, my SEO efforts were in vain--very few viable client leads were generated. Since then, David put in place multiple SEO and internet marketing campaigns for me, and delivered on every promise made. Thanks to David and his entire team at White Rabbit!