On April 21, 2015, Google will be implementing a “mobile-friendly” update to their search engine formula that will preference sites that have been optimized for mobile devices. It’s believed that this change will have more of an impactful than both Penguin and Panda, with websites that have been optimized for mobile viewing getting a rankings “bump,” and those that have ignored mobile getting pushed down the list of search results.
What this means for your business depends solely on how your site has been designed. If you have a website that has ignored mobile, or if you decided to create a separate mobile site to attract that audience, your search results are going to take a bit hit that could severely harm your business. However, if you opted to have your web designer craft a responsive site, there’s a great chance that you’ll see your rank in search results get a nice boost.