Lawyer Marketing Archives |

15Jul2026
How AI Decides Which Lawyers and Law Firms to Recommend

A prospective client once began the search for a lawyer by opening Google, reviewing several law firm websites, reading online reviews, and scheduling consultations.

That process still happens.

Increasingly, however, the first question may be asked somewhere else:

“Who is a good DUI lawyer in Denver?”
“Recommend an experienced federal criminal defense attorney in Houston.”
“How do I find a trustworthy personal injury lawyer near me?”
“Which law firms handle domestic violence cases in Greensboro?”

…

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03Jul2026
How to Build and Optimize a Law Firm Website for the AI Era

Posted By: David Faltz

For years, most law firm websites were built around a simple goal: rank on Google and turn visitors into leads.

That goal still matters.…

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31Mar2017
What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building.…

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Michael

Aug 17, 2024

by Michael on

Great Support

David and his team had been great to us. Great on timing and the best on quality. I like the creative exceptional way they designed our website. They hear you and what you want in mind, then they do better. Thanks

Matt Bower

Mar 20, 2018

by Matt Bower on

David has Kept Every Promise he has Made

David and his team was referred by a friend who said, "David was referred to me by a friend too and has kept every promise he's made." That pretty much sums it up

Joe Kiske

by Joe Kiske on

If you are Looking for a Professional Team

If you are looking for a professional team to take your concept and turn it into a reality, look no further. Dave's passion for marketing is evident. Don't believe me? Give them a call. You won't regret it!

Vernon Ready of Ready Law

by Vernon Ready of Ready Law on

Their Work has Paid Off!

White Rabbit Marketing has accomplished far more for my web presence and branding than I expected. White Rabbit designed and published a new website for my law firm, and has masterminded my entire internet marketing effort this year. I have worked with many other marketing companies, and David Faltz and White Rabbit have really surpassed the service and results I have had elsewhere. Their marketing efforts are sustained and impressive. David has been working hard since the first day, and did not disappear into the background after the first few months. His work has paid off for my business. This company deserves your trust.

Andrew Weisberg of The Law Offices of Andrew Weisberg

by Andrew Weisberg of The Law Offices of Andrew Weisberg on

Top Notch Internet Marketing Company!

I am criminal defense lawyer in Chicago. I have been lucky enough to work with David Faltz of White Rabbit for about 7 years. David is without doubt the best in the business. I get calls everyday from SEO companies trying to get me to switch to their company. I always tell them they are wasting their time because I have my web guy. I guess the reason I get the sales calls is because David has me ranking so highly in a competitive market. Aside from David's excellent web design and SEO work, he is also the most responsive person I know. I could email David any day or time and within a matter of minutes, he is responding. I would highly recommend David to anyone in need of a top notch site and high rankings.