When you’re curious about something, you likely read a blog post or watch a how-to video. But who created that content?
In many cases, the answer is a brand or company. You are interacting with a business in a way that’s not just low-key, but helpful to you in a specific way.
There’s a name for this type of interaction: content marketing.
You may have already heard this term. You may even know the basics of content marketing.…