Google search doesn’t look like it used to, and if your business is still relying on a traditional SEO playbook, you are optimizing for a version of the internet that no longer exists. We have officially shifted from a keyword-centric search model to a conversation-mediated environment.
At White Rabbit Marketing, we are seeing this fundamental transformation firsthand. According to Gartner industry data, traditional search volume is projected to decline by 25% by 2026, with organic traffic potentially halving by 2028.…