Google search doesn’t look like it used to, and if you are still managing your business’s digital presence with a 2022 SEO playbook, you are optimizing for a version of the internet that no longer exists. Today, the competitive surface has shifted from traditional ranking to AI retrieval, where the goal is to be the “source of truth” that Large Language Models (LLMs) use to build their responses. At White Rabbit Marketing, we recognize that this shift requires moving beyond a backlink contest to a strategy focused on “words, not links”.…