It’s true, usability has become a fundamental requirement of web design.
And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.
In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation.…
