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The Local Search Ranking Factors That Really Matter in 2017

Posted By: Zelick Gimelstein

The Local Search Ranking Factors That Really Matter in 2017

If you have a business with a physical address – or want an audience in a specific geographic area – you may already know how important it is to ensure locals can find you in their search results.

When someone is seeking out a lawyer, therapist, lawn company, restaurant, and so on, chances are good they’re not going to want a business two states over – or even two cities over. They want to search locally.…

What Every Attorney Needs to Know about Citation Building for SEO

Posted By: David Faltz

What Every Attorney Needs to Know about Citation Building for SEO

Citation building should be a key component of any local SEO strategy. By listing your business on directory sites, such as Yelp, CitySearch, and Yahoo! Local, you let potential clients who are searching those sites know that you exist. Additionally, you provide evidence to Google and other search engines that your business is real, genuine, and trustworthy.

Chances are, you probably know that. However, here is what you might not know: there is a lot of misinformation out there about the supposed “best practices” for citation building.…

Your Guide to Better Local SEO Results

Posted By: Zelick Gimelstein
Category: Local SEO

Your Guide to the Changing Landscape of Local SEO

You know that mobile has changed the game where search ranking is concerned. That more and more people use their phones and other devices to find nearby businesses. That being able to show up in local results matters – a lot.

What you might not realize is that just about every business knows that now. A few years ago, an “optimized” local SEO strategy largely meant tackling a few basic tasks, like creating local landing pages and ensuring your business was represented on as many directory services as possible.…

A Look at Expert Tips Regarding Advanced Google+ Optimization

Posted By: David Faltz
Category: Local SEO
Local Search Marketing

Over the past 15-plus years, it’s been pretty incredible to watch Google grow, transform, and ultimately set the standard for an entire industry. What’s most impressive about the company is the fact that it never sits still, settles for second-best, or lets somebody else make the next discovery. Google is there every step of the way, dictating the direction of search engine marketing, web research, and now, things like wearable technology, software, and even television.…

Go Local or Go Home: What Marketers Need to Know About Local SEO (LSEO)

Posted By: David Faltz
Category: Local SEO
Local Search Marketing

Imagine the family-owned pizzeria down the street investing in search engine optimization. Everyone in town knows they make the best pizza around, but now the family wants to grow its business regionally. Perhaps they’re trying to grow brand awareness before franchising, or maybe they simply want more out-of-town orders, so the family attempts to rank for the keyword phrase “order pizza online.”

Of course, the effort is a flop, resembling a freshly spun ball of dough smacking on the table.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
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Phone: 954-368-0870