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About David Faltz

David Faltz is the founder of the digital marketing agency White Rabbit Marketing. He helps small to medium size businesses (SMBs) build their presence and enhance their brands on the Internet, using advanced Search Engine and Branding Optimization techniques (SEBO) and cutting edge web designs. He is a graduate from the University of Florida with a degree in public relations and business, and utilizes those skills daily not only in his work, but his published work.

Here are my most recent posts

A 2015 Guide to Safe and Effective Link Building

Posted By: David Faltz
Category: Link Building
A 2015 Guide to Safe and Effective Link

The big question at the beginning of 2014 was whether link building would still be effective and safe throughout the year. There was a myth floating around that link building in a website was actually a bad thing. The prediction at the time forecasted that link building would still be around; and, indeed, it will. Links are the paths that connect sites together and analytics tools use those links to determine many different metrics about individual sites.…

8 Easy-to-Implement Usability Tips for Your Website

Posted By: David Faltz
Category: Web Design

It’s true, usability has become a fundamental requirement of web design.

And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.

In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation.…

SEO Challenges: Explaining the Value of SEO to Clients

Posted By: David Faltz
Category: SEO

If you ask 10 people to provide you with a definition for SEO, you may get 20 different answers. That’s how difficult the idea is to grasp for most people. After all, it’s a rather new concept with so much competing (and sometimes conflicting) content circulating around the internet. One person believes it means a particular thing, while another has something totally different in mind. Sometimes it can be difficult to get all the SEO experts in a company to agree on the key points, processes, and strategies.…

Whiteboard Animations, Video Scribing: What’s the Big Deal?

Posted By: David Faltz
Category: Video Marketing
Custom Whiteboard, Typography, Animations and Promotional Videos

It appears that internet marketing has hit a major pivot point in 2014. The combination of the rise of video marketing and the dwindling attention span of the general public has given way to something known as ‘video scribing.’ While you may be more familiar with the term ‘whiteboard animation,’ the fact that it now has an official title shows that it may be shifting from a niche marketing technique to accepted industry strategy.…

A Quick Reference Guide to Becoming SEO Compliant

Posted By: David Faltz
Category: SEO

If you currently underestimate the value and importance of SEO compliance, now is your time to think it over again. With its two most recent algorithm updates, Google – the world’s search engine giant – has put the focus on compliance. It has started to crack down on violations and wants everyone to know it takes its rules and regulations quite seriously. For those white hat SEOs following the rules, this comes as good news.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
728 NE 5th Ave 33304 Fort Lauderdale, Fl
Phone: 954-368-0870