It’s true, usability has become a fundamental requirement of web design.
And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.
In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation. They want to find the information they need when they need it, without any difficulty. If your website is hard to navigate, they leave. If your web design is not intuitive, they leave. If the info they’re looking for is not rendered in a clear and accessible way, they lose interest. If they have trouble navigating your pages on their next visit after a substantial time-lapse, they will take their business elsewhere.
Improving the usability of your website is the cheapest, most effective way of strengthening your business – here are simple 8 ways to do it:
Courtesy of: Quick Sprout
If you are looking to build a successful company online, ask yourself these questions:
- Are first-time users able to interact with my website without any difficulties?
- Can users perform tasks easily once they familiarize themselves with the design? • How easy is my website to remember after a pause between visits?
- What mistakes do users make most often and how easy it is for them to get back on track?
- How enjoyable is for users to navigate my website? The key to survival is to make your design learnable, efficient, memorable, error-free, and satisfactory.
In short, if you want users to be able to buy your products and services, make your products and services accessible online.