David Faltz, Author at

15Jul2026
How AI Decides Which Lawyers and Law Firms to Recommend

A prospective client once began the search for a lawyer by opening Google, reviewing several law firm websites, reading online reviews, and scheduling consultations.

That process still happens.

Increasingly, however, the first question may be asked somewhere else:

“Who is a good DUI lawyer in Denver?”
“Recommend an experienced federal criminal defense attorney in Houston.”
“How do I find a trustworthy personal injury lawyer near me?”
“Which law firms handle domestic violence cases in Greensboro?”

…

Buffer

03Jul2026
How to Build and Optimize a Law Firm Website for the AI Era

Posted By: David Faltz

For years, most law firm websites were built around a simple goal: rank on Google and turn visitors into leads.

That goal still matters.…

Buffer

22Jun2026
The Discovery Stack™: Why Visibility Now Happens Across More Than Just Google

Posted By: David Faltz

For years, digital visibility was mostly understood through one question:

Can people find you on Google?

That question still matters.

Google still matters. SEO still matters. Your website still matters.

But they are no longer the whole system.

Search behavior has changed. People no longer discover, evaluate, and trust brands through one path. They search on Google. They ask AI tools. They read reviews. They check directories. They compare LinkedIn profiles. They watch videos.…

Buffer

10Jun2026
How Law Firms Can Use Reddit to Build E-E-A-T and AI Visibility

Posted By: David Faltz

For years, law firm marketing was built around a familiar playbook: publish helpful content, rank on Google, collect reviews, build backlinks, and convert searchers into clients.

That playbook still matters.

But it is no longer the whole game.

Search is changing from a list of blue links into an answer engine. Prospective clients are no longer only typing “criminal defense lawyer near me” into Google and clicking the first law firm website they see.…

Buffer

08Jun2026
The 2026 AI Ranking Factors: The New Paradigm of Digital Discovery

Posted By: David Faltz

The 2026 AI Ranking Factors - The New Paradigm of Digital Discovery -White Rabbit Marketing

Google search doesn’t look like it used to, and if your business is still relying on a traditional SEO playbook, you are optimizing for a version of the internet that no longer exists. We have officially shifted from a keyword-centric search model to a conversation-mediated environment.

At White Rabbit Marketing, we are seeing this fundamental transformation firsthand. According to Gartner industry data, traditional search volume is projected to decline by 25% by 2026, with organic traffic potentially halving by 2028.…

Buffer

Michael

Aug 17, 2024

by Michael on

Great Support

David and his team had been great to us. Great on timing and the best on quality. I like the creative exceptional way they designed our website. They hear you and what you want in mind, then they do better. Thanks

Matt Bower

Mar 20, 2018

by Matt Bower on

David has Kept Every Promise he has Made

David and his team was referred by a friend who said, "David was referred to me by a friend too and has kept every promise he's made." That pretty much sums it up

Joe Kiske

by Joe Kiske on

If you are Looking for a Professional Team

If you are looking for a professional team to take your concept and turn it into a reality, look no further. Dave's passion for marketing is evident. Don't believe me? Give them a call. You won't regret it!

Vernon Ready of Ready Law

by Vernon Ready of Ready Law on

Their Work has Paid Off!

White Rabbit Marketing has accomplished far more for my web presence and branding than I expected. White Rabbit designed and published a new website for my law firm, and has masterminded my entire internet marketing effort this year. I have worked with many other marketing companies, and David Faltz and White Rabbit have really surpassed the service and results I have had elsewhere. Their marketing efforts are sustained and impressive. David has been working hard since the first day, and did not disappear into the background after the first few months. His work has paid off for my business. This company deserves your trust.

Andrew Weisberg of The Law Offices of Andrew Weisberg

by Andrew Weisberg of The Law Offices of Andrew Weisberg on

Top Notch Internet Marketing Company!

I am criminal defense lawyer in Chicago. I have been lucky enough to work with David Faltz of White Rabbit for about 7 years. David is without doubt the best in the business. I get calls everyday from SEO companies trying to get me to switch to their company. I always tell them they are wasting their time because I have my web guy. I guess the reason I get the sales calls is because David has me ranking so highly in a competitive market. Aside from David's excellent web design and SEO work, he is also the most responsive person I know. I could email David any day or time and within a matter of minutes, he is responding. I would highly recommend David to anyone in need of a top notch site and high rankings.