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Content Marketing for Small Businesses: Are You Reaping the Benefits or Sabotaging Yourself? (Part 3)

Posted By: David Faltz
Content Marketing for Small Business

Several different elements go into designing a highly effective content marketing strategy. Considering this, it’s crucial for marketers to clearly establish their goals and channel their energies to overcome challenges. Content Marketing Institute’s 2014 Content Marketing B2C: Benchmarks, Budgets, and Trends – North America surveyed a total of 4,397 businesses around the globe between July and August 2013 on their use of content marketing, the types of strategies they employ, the budgets they allot, and the type of challenges they face.…

Content Marketing for Small Businesses: Are You Reaping the Benefits or Sabotaging Yourself? (Part 2)

Posted By: David Faltz
Web Traffic

Once you’ve figured out what type of content drives your audience to take action, you need to start measuring the success of your content marketing strategies. However, that’s easier said than done, because there is no single metric to satisfactorily and accurately measure the impact of content, and a mix of several strategies must be employed to tell whether you’re on the right track.

Measuring Your Content’s Effectiveness & Impact: Relevant Criteria


Content Marketing for Small Businesses: Are You Reaping the Benefits or Sabotaging Yourself? (Part 1)

Posted By: David Faltz
Content Marketing

2014 is finally the year when content marketing stops being an option.

By all indications, it is now a mainstream discipline in all marketing departments. Pop-up ads are so yesterday – interactive websites are now in. Responsive web design is all over the place, striving to capture audiences’ ever-shorter attention span and to turn them into loyal followers of a brand. As small and big B2B businesses alike confirm, this is the toughest goal yet to achieve.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
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