Mobilegeddon – it’s a word that was thrown around for weeks before Google’s April mobile algorithm change rolled out.
The search engine giant warned that its impact would be greater than Penguin or Panda. SEO communities buzzed about its potential effect on nearly half of Fortune 500 companies and 29 percent of the top 500 retail sites, which were not yet mobile friendly according to marketing firm Merkle/RKG.
However, now that we’re on the other side of the change, the effect on rankings appears to be minimal:
“It appears something did change around April 22nd, but the impact isn’t what any of us probably expected… No major sites are reporting hits yet.”