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Everything You Need to Know about Mobilegeddon

Posted By: David Faltz

Everything You Need to Know about Mobilegeddon

Mobilegeddon – it’s a word that was thrown around for weeks before Google’s April mobile algorithm change rolled out.

The search engine giant warned that its impact would be greater than Penguin or Panda. SEO communities buzzed about its potential effect on nearly half of Fortune 500 companies and 29 percent of the top 500 retail sites, which were not yet mobile friendly according to marketing firm Merkle/RKG.

However, now that we’re on the other side of the change, the effect on rankings appears to be minimal:

“It appears something did change around April 22nd, but the impact isn’t what any of us probably expected… No major sites are reporting hits yet.”
– Dr.…

10 Tips To Plan Your Marketing Strategy For The Year Ahead!

Posted By: David Faltz

10 Tips to Plan Your Marketing Strategy for the Year Ahead

There are plenty of exciting innovations coming to make marketing content easier.

This year offers many opportunities to streamline creative processes and deliver excellent results. Many ideas, such as the now seemingly ubiquitous “Internet of Things,” became prominent in 2014, and manufacturers and developers continue to work hard to create networked devices that serve specialized skills or enhance creative power for an emerging class of prosumers.

As product makers think about shifting consumer tastes and needs, marketing professionals must be aware of how technologies offer more and higher quality access to an audience.…

A Look at Expert Tips Regarding Advanced Google+ Optimization

Posted By: David Faltz
Category: Local SEO
Local Search Marketing

Over the past 15-plus years, it’s been pretty incredible to watch Google grow, transform, and ultimately set the standard for an entire industry. What’s most impressive about the company is the fact that it never sits still, settles for second-best, or lets somebody else make the next discovery. Google is there every step of the way, dictating the direction of search engine marketing, web research, and now, things like wearable technology, software, and even television.…

How To Build the Perfectly Optimized Web Page for SEO

Posted By: David Faltz
On Page SEO: - Anatomy of a Perfectly Optimized Page

Whether your company has had a website since the dawn of the internet age or is just starting out, it’s important to focus on optimizing your web pages for best results. A highly optimized page not only looks better, but is seen by more people and will eventually convert more customers. However, attempting to optimize without a game plan can lead you down some expensive paths with little reward. Instead of haphazardly approaching SEO for your site’s pages, take the time to learn about best practices, top mistakes, and how the most successful webmasters run their sites.…

The Major Elements of Mobile Web User Experience and Tips for Improving

Posted By: David Faltz
Website Design & Development

Rumor has it Google may add mobile user experience to its algorithm rankings in the very near future. If it does, it will come as no surprise. As internet users quickly transition from desktop searches to mobile queries as their preferred method of browsing, webmasters are being asked to adapt to these changes.

As of July 2013, Google started changing their ranking system to negatively affect sites that contain errors in configuration for smartphone users.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
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