2014 is finally the year when content marketing stops being an option.
By all indications, it is now a mainstream discipline in all marketing departments. Pop-up ads are so yesterday – interactive websites are now in. Responsive web design is all over the place, striving to capture audiences’ ever-shorter attention span and to turn them into loyal followers of a brand. As small and big B2B businesses alike confirm, this is the toughest goal yet to achieve.…