8-Easy-to-Implement-Usability-Tips-for-Your-Website

It’s true, usability has become a fundamental requirement of web design.

And yet, it is perhaps one of the most misunderstood and underutilized methods of enhancing the client base and building a brand. Although much has changed over the past few years in the way of user-centered design, there are still plenty of business owners who regard a website as a one-time experience – and that’s exactly what it’s not.

In addition, web users today are pickier, less trustful, and more reluctant to learn new concepts of website navigation. They want to find the information they need when they need it, without any difficulty. If your website is hard to navigate, they leave. If your web design is not intuitive, they leave. If the info they’re looking for is not rendered in a clear and accessible way, they lose interest. If they have trouble navigating your pages on their next visit after a substantial time-lapse, they will take their business elsewhere.

Improving the usability of your website is the cheapest, most effective way of strengthening your business – here are simple 8 ways to do it:

8 Ways to Improve the Usability of Your Website

Courtesy of: Quick Sprout

Conclusion

If you are looking to build a successful company online, ask yourself these questions:

Are first-time users able to interact with my website without any difficulties?
Can users perform tasks easily once they familiarize themselves with the design? • How easy is my website to remember after a pause between visits?
What mistakes do users make most often and how easy it is for them to get back on track?
How enjoyable is for users to navigate my website? The key to survival is to make your design learnable, efficient, memorable, error-free, and satisfactory.

In short, if you want users to be able to buy your products and services, make your products and services accessible online.

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David Faltz

Founder at White Rabbit Marketing

David Faltz is the founder of the digital marketing agency White Rabbit Marketing. He helps small to medium size businesses (SMBs) build their presence and enhance their brands on the Internet, using advanced Search Engine and Branding Optimization techniques (SEBO) and cutting edge web designs. He is a graduate from the University of Florida with a degree in public relations and business, and utilizes those skills daily not only in his work, but his published work.

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