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Everything You Need to Know About Mobile SEO for 2017 & 2018

Posted By: Zelick Gimelstein

Everything You Need to Know About Mobile SEO for 2017 & 2018

Mobile devices are now the most popular way people use the internet.

That’s not exactly new news in 2017. Mobile usage surpassed desktop for the first time in October of 2016, and it hasn’t shown any signs of slowing down. Over 50% of time on all digital devices is now spent on mobile, compared to only 42% of time on desktop. About 60% of all U.S. searches occur on mobile devices.

Those numbers represent huge portions of your target markets.…

Want 2017 SEO Success Factors at a Glance? Check Out This “Periodic Table”

Posted By: David Faltz

Want 2017 SEO Success Factors at a Glance - Check Out This “Periodic Table”

Do you need a tool to help you understand search engine optimization?

SEO is essential to making your business successful online (and, in many cases, in the real world as well). But it can be both frustrating and daunting for someone new to the subject.

Fortunately, Search Engine Land has developed a helpful tool to explain how to optimize your site for search and get the results you want. They’re calling it the 2017 Periodic Table of SEO Success Factors, and it provides a visual outline for all of the important “elements” involved in search engine optimization.…

The Local Search Ranking Factors That Really Matter in 2017

Posted By: Zelick Gimelstein

The Local Search Ranking Factors That Really Matter in 2017

If you have a business with a physical address – or want an audience in a specific geographic area – you may already know how important it is to ensure locals can find you in their search results.

When someone is seeking out a lawyer, therapist, lawn company, restaurant, and so on, chances are good they’re not going to want a business two states over – or even two cities over. They want to search locally.…

The Starter Guide to Technical SEO

Posted By: Zelick Gimelstein

The Starter Guide to Technical SEO

A lot of business and website owners balk at the words “technical SEO.” To many people, “technical” suggests a concept that is inherently difficult to understand, while SEO in general can seem confusing if you don’t have a background in web design or marketing.

The term itself is intimidating, but the meaning is straightforward. Technical SEO is basically the behind-the-scenes stuff that helps search engines—primarily Google—find and index your site. In other words, it’s all the SEO you do for your site, minus the actual content.…

SEO Challenges: Explaining the Value of SEO to Clients

Posted By: David Faltz
Category: SEO
SEO

If you ask 10 people to provide you with a definition for SEO, you may get 20 different answers. That’s how difficult the idea is to grasp for most people. After all, it’s a rather new concept with so much competing (and sometimes conflicting) content circulating around the internet. One person believes it means a particular thing, while another has something totally different in mind. Sometimes it can be difficult to get all the SEO experts in a company to agree on the key points, processes, and strategies.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
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