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The Starter Guide to Technical SEO

Posted By: Zelick Gimelstein

The Starter Guide to Technical SEO

A lot of business and website owners balk at the words “technical SEO.” To many people, “technical” suggests a concept that is inherently difficult to understand, while SEO in general can seem confusing if you don’t have a background in web design or marketing.

The term itself is intimidating, but the meaning is straightforward. Technical SEO is basically the behind-the-scenes stuff that helps search engines—primarily Google—find and index your site. In other words, it’s all the SEO you do for your site, minus the actual content.…

The Future of SEO: User Experience

Posted By: David Faltz

The Future of SEO: User Experience (UX(

When it comes to search engine optimization, the only thing that remains constant is change.

Google and other search engines are constantly updating their algorithms and working to improve their performance, resulting in dramatic upheavals in SEO. While Google algorithms have been evolving – and will continue to evolve indefinitely – the search engine has made it plain that the goal of this constant change is to create the best possible user experience.…

Everything You Need to Know about Mobilegeddon

Posted By: David Faltz

Everything You Need to Know about Mobilegeddon

Mobilegeddon – it’s a word that was thrown around for weeks before Google’s April mobile algorithm change rolled out.

The search engine giant warned that its impact would be greater than Penguin or Panda. SEO communities buzzed about its potential effect on nearly half of Fortune 500 companies and 29 percent of the top 500 retail sites, which were not yet mobile friendly according to marketing firm Merkle/RKG.

However, now that we’re on the other side of the change, the effect on rankings appears to be minimal:

“It appears something did change around April 22nd, but the impact isn’t what any of us probably expected… No major sites are reporting hits yet.”…

10 Tips To Plan Your Marketing Strategy For The Year Ahead!

Posted By: David Faltz

10 Tips to Plan Your Marketing Strategy for the Year Ahead

There are plenty of exciting innovations coming to make marketing content easier.

This year offers many opportunities to streamline creative processes and deliver excellent results. Many ideas, such as the now seemingly ubiquitous “Internet of Things,” became prominent in 2014, and manufacturers and developers continue to work hard to create networked devices that serve specialized skills or enhance creative power for an emerging class of prosumers.

As product makers think about shifting consumer tastes and needs, marketing professionals must be aware of how technologies offer more and higher quality access to an audience.…

White Rabbit Marketing

At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.
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Phone: 954-368-0870