Once you’ve figured out what type of content drives your audience to take action, you need to start measuring the success of your content marketing strategies. However, that’s easier said than done, because there is no single metric to satisfactorily and accurately measure the impact of content, and a mix of several strategies must be employed to tell whether you’re on the right track.
Measuring Your Content’s Effectiveness & Impact: Relevant Criteria
2014 is finally the year when content marketing stops being an option.
By all indications, it is now a mainstream discipline in all marketing departments. Pop-up ads are so yesterday – interactive websites are now in. Responsive web design is all over the place, striving to capture audiences’ ever-shorter attention span and to turn them into loyal followers of a brand. As small and big B2B businesses alike confirm, this is the toughest goal yet to achieve.…
At White Rabbit, we bring your company values and mission to life with innovative and groundbreaking strategies. We understand that no single solution will usher your brand to the front of the competition, but rather, that you have to use a combination of the latest strategies, practices, and techniques. White Rabbit Marketing equips businesses with effective and creative SEO / inbound marketing strategies, designing campaigns that combine search engine optimization, web design, content creation, social media, and branding optimization. Our team of designers, developers, and optimizers employ the latest design and marketing techniques to reach your target audience and improve your brand perception. By building exceptionally appealing and functional websites with quality content, we help you to portray your brand in a glowing and authoritative light. We position your site in the channels your target customers frequent, raising your brand’s search engine rankings and attracting more people to you on social media platforms. The more people who know, like, and respect your brand, the greater your chances of increasing conversions – and your bottom line.